Primary: Gen Z new to Xbox landing direct from campaign hero assets
Secondary: HVG new to Xbox, existing customers, and organic traffic
The journey behavior of this page is to engage, excite, and entice the audience.
We acknowledge that they have already seen campaign hero assets prior and want to engage them immediately to drive exploration.
How? Reinforce, don’t just duplicate, key elements of the campaign creative.
Excite audiences to discover more about the brand. Make NTX Gen Z feel left out if they don’t ask for an Xbox console this holiday.
How? Create desire among Gen Z by leaning into Xbox relevancy in culture.
Drive deeper Xbox brand exploration.
How? Links to console discovery, community, and games.
© 2020 Limah Taeb. All rights reserved.
© 2019 Limah Taeb. All rights reserved.