Break the Barrier by Google
OVERVIEW
Improve cultural consciousness by leveraging Google's products to increase awareness and cultural empathy by providing access to authentic voices from around the world. Drive awareness and spark conversations between people from around the world.
TEAM
Keilani Mansfield, Yanci Wu
Student work at VCU Brandcenter presented to Google Creative Lab, NY.
SERVICES
Concept
UX/UI Design
Product Design
Rapid Prototyping
OPPORTUNITY
INSIGHT
Challenge
Problem
Google Search is a powerful tool designed to help users search more efficiently and we tend to go to use it often when seeking information. However, when it comes to questions about cultures, Google's search predictions reveal common stereotypes. Since the brand is very protective of their algorithims our team tried to find other avenues to help spread positive awareness.
STUNT
STUNT
Photobooth
Placed in high traffic areas in major cities around the world, the function is to display the most controversial questions populated by the Google Autocomplete.
The participant is prompted to pick a question and record a video response.
A photo strip is then printed out to drive users to the campaign microsite or Google's Youtube page to view more video responses.
SOCIAL MEDIA
SOCIAL MEDIA
YouTube
A YouTube playlist will be created to archive video responses. This is an opportunity for YouTube influencers to be involved in content creation as well.
A YouTube playlist will be created to archive video responses. This is an opportunity for YouTube influencers to be involved in content creation as well.
Users can browse the playlist and share across other social media channels using #BreakTheBarrier.
MICROSITE
MICROSITE
Break The Barrier
A centralized platform for the campaign initiative.
Utilizing Google Hangouts, this campaign drives users to the site and encourages face to face conversations. Typically used for conference calls, this tool can be used as a means to have real-time interactions around these questions and conversations.
PRODUCT
PRODUCT
BreaktheBarrier Box
BreaktheBarrier Box
Another way to bring more attention to the campaign is by sending personal and cultural gifts from all over the world.
The box is filled with an item of the participant's choosing along with a note and then sent to someone in another country. This is an opportunity for people to share an item they hold dear to their culture.
APP
APP
Google PenPal
Google PenPal
It's more personal and effective when a friend is addressing a bias.
For the culturally curious, this app is designed to connect people around the world and establish friendships with individuals from a different background.
1. You select a country and a country you are interested in learning more about.
2. Select up to six topics that are of interest.
3. Anonymously select a friend.
This creates a genuine connection and desire to connect and learn from someone in a different region of the world. This quick pairing avoids the dating app feel where most users are selected by gender, age, and physical appearances.
Menu and User Profile– share pictures, videos, and YouTube links with friends provide insight to your life and interests.
Search friends based on name or country. Once a friend is selected, you can view the feed on their profile and hit the chat button to talk.
Wireframes
Wireframes
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