Pivotal Ventures is an investment and incubation company founded by Melinda Gates to help create a more equitable playing field for innovative female founders. Our agency was tasked with creating an editorial website, Evoke, a community of optimists.
We were given an opportunity to help inform the branding as well as the experience. We worked hard to understand how to best meet the needs of both our prospective audience and client.
We wanted to add some fun in the mix with this editorial design. Here's an example of an article page and the microinteractions our team created.
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