Bose Neuro 35

OVERVIEW

A universal wireless headset with EEG sensors that can be paired with a number of devices and popular music streaming platforms. Using neurotechnology, the wireless headset acts as a middle man between a person's mood and his/her playlist(s).

TEAM

Stanley Hines, Xia Du
Student work at VCU Brandcenter.

SERVICES

Concept
Scriptwriting
Video Editing

AWARD

AKQA Cannes Future Lions Winner 2017

PRESS

BN35

INNOVATION

RESEARCH

Insight + Opportunity

Science proves that music can greatly impact our physical and emotional state. The need to be productive is something we can all relate to, and when we listen to the right type of music it can improve our performance.

Bose was the first to pioneer great sound quality in headphones, but a new musical experience needs to be created. Advancements in neurotechnology and brain-computer music interfacing (BCMI) are leading to more innovative experiences. 

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Brainwave monitoring with EEG sensors read the user's current state and finds the right type of music to compliment it.

The headphones are able to sync with a number of devices and streaming music services, like Spotify and Pandora.

PROTOYPE

PROTOTYPE

Proof of Tech

Our team took a Melon Headband, hacked it to create a working prototype that exemplified one can indeed control music with their brain.