Just Like Me

by Barbie

Cover

OVERVIEW

The creation of Just Like Me Dolls combines the Career Dolls and Fashionista Dolls, yielding a Barbie that can be customized to look just like its owner. Additionally, there is an AR experience that comes along with the doll allowing girls to explore and learn more about these careers. Imagine play with knowledge!

TEAM

Abby Walter, Natasha Sligh
Student work at VCU Brandcenter.

SERVICES

Concept
UX Strategy
UX/UI Design
Prototyping

OPPORTUNITY

OPPORTUNITY

Challenge

Barbie has been under criticism for promoting unrealistic beauty standards and portraying Barbie in stereotypical gender roles. The brand is having trouble overcoming this reputation in an age where millennial parents care about the message toys send to their children.

Currently, there are two different lines, Career Dolls and Fashionista Dolls. One focuses on careers and the other on body types. They have yet to combine these two or have any customization available for our young Barbie lovers. The brand can help little girls imagine themselves be whatever they want in a realistic portrayal. 

IN STORE

IN STORE

AR experience

A mirror will be found on the end cap of aisles in retail stores. The mirror allows young girls to walk up and choose from an array of career options from the touchscreen. The interface seamlessly allows our user explore and see outfits appear on the mirror.

firefightermirror
doctormirror

IN STORE

IN STORE

See yourself

See yourself

Children have a huge imagination. However, it’s not always easy to imagine what it’s like to be a certain career– especially those that are typically male dominated or look nothing like them.

Career Selection

1. Select a career. 

Expert Vid

2. Watch a quick video. A career is more than just an outfit, and exposure to a female who is in that profession can have a positive impact.

Checkout Selection

3. The final selection directs the customer to the closest in-store purchase. For a customized version, visit online with a promotional offer.

DIGITAL

DIGITAL

Website Customization

Utilizing the current website, we suggest an additional experience that allows young Barbie lovers to customize their very own doll.

Choose Career

1. Choose a career.

Barbie Customization

2. Personalize the doll to match its owner.

Next, personalize the doll to match its owner.

Purchase

3. The checkout page allows the user to view the customized features and seamlessly purchase with PayPal.

PRODUCT

PRODUCT

Just Like Me doll

Barbie Just Like Me doll comes in a package with a DIY stand to hold your phone or tablet. It directs the user to download the Just Like Me app for an AR experience.

BARBIE-JUST-LIKE-ME-BOX-MOCKUP-1

Now that the doll looks like its owner, parents can buy additional clothing packs for more career options.

Clothes Package 2

APP

APP

Just Like Me

Imagining what a career is like may be difficult for our little ones. The AR experience offers a storyline for their Barbie and provides scenes to put their doll in. This empowers them with knowledge about the career. The best of all worlds– imagine play, education, and technology!

AR Onboarding-Login
Emblem Interaction

Interaction The doll interacts with the front-facing camera. The emblem on her outfit activates the experience and creates the appropriate scene around her.

Career Chapters The user can follow along with each new chapter as Barbie moves throughout her career. These chapters address the longevity of an AR app without neglecting the physical doll and a child's imagination.

For the younger ones who cannot read yet, there is an option to have the prompt read outloud to them.

Career Chapters
Barbie patient

Wireframes

WIREFRAME 1
Wireframes2

© 2021 Limah Taeb. All rights reserved.