"More than a third of American adults hit the snooze button at least three times each morning, and more than half of people ages 25-34 press snooze daily."
There is an American market filled with chronically late individuals who need their morning hot coffee, but have no time to make or grab one from a coffee shop. As a result of rushing to get ready, they often miss out on their morning caffeine.
Cold brew cans and artisan coffee shops are popular right now in America. Canned hot coffee is widespread and popular in Japan; the category failed to take off in America despite attempts from investors and entrepreneurs because it was not positioned properly. There is an opportunity to capitalize on the emerging coffee in a can trend by launching a hot canned coffee that embraces the behavior of the consistently lazy and chronically late.
Time Waits For No One.
A product designed to give hot coffee as fast as technologically possible and innovate the means by which people can access it during their busy schedules. The initial launch will be in public spaces, with the eventual hope that it expands its presence in-home and on the road.
Three flavors: black coffee, sweetened coffee, and green tea.
People will be initially exposed to this product and brand in a number of public spaces– subways, offices, and universities.
Its function acts as a quick pay tool and order manager. One can save a flavor preference, maintain a balance, and locate a vending machine.
Our target spends a lot of time in bed looking at Facebook and checking their email. Both of these platforms will be used to push the viewer to download our RUSH app and try our product.
Animations will be used for social media ads to catch the viewers eye along with simple and straightforward copy.
Launching a brand new product and category is tricky. To help bring a sense of legitimacy and professionalism to the brand and product, we will be partnering with Amazon. Meaning they manage, store, and ship all of our items for one low cost. It gives us the ability to utilize Prime Now, Prime Shipping, and sell directly from their site. In return, Amazon gets exclusive distribution rights to a brand new product in the American market.