Break the Barrier by Google
Improve cultural consciousness.
Google Search is a powerful tool designed to help users search more efficiently. We tend to go to Google when we have a question.
However, when it comes to questions about cultures, Google's search predictions reveal common stereotypes. Current political rhetoric in many countries dangerously paints groups of people with one brush. A lack of empathy often exists because of these biases.
Google can leverage its products to increase cultural empathy by providing access to authentic voices from around the world.
The problem is not the search engine itself. Many of us are not exposed to people from different cultures that can address these stereotypes, furthering our ignorance. If there's no one around to ask we search for answers online. It's more personal and effective when people address a bias– whether it's answering a question, having a conversation, or building a friendship.
Placed in high traffic areas in major cities around the world, the function is to display the most controversial questions populated by Google Autocomplete.
A YouTube playlist will be created to archive video responses. This is an opportunity for YouTube influencers to be involved in content creation as well.
A centralized platform for the campaign initiative.
Utilizing Google Hangouts, this campaign drives users to the site and encourages face to face conversations. Typically used for conference calls, this tool can be used as a means to have real time interactions around these questions and conversations.
This is another way to bring more attention to the campaign by sending personal and cultural gifts all over the world.
The box is filled with an item of the participant's choosing along with a note. Then it is sent to someone in another country. This is an opportunity for people to share an item they hold dear to their culture.