AdidasOxy

A new line designed for and by nature.

Insight

According to the U.S. Department of the Interior, “Americans throw away at least 300 million pairs of shoes each year. These shoes end up in landfills, where they can take 30 to 40 years to decompose.

Opportunity

Adidas can be the first to successfully innovate shoes, making them more sustainable. This forward thinking company is always exploring ways to improve its competitive position. The use of biotechnology can aid in design of products that are environmentally sound, reducing the environmental impacts of our day-to-day.

Idea

The first, biodegradable shoe made of chitin.

Role
Concepting, Script Writing, Video Editing

Tools
Final Cut Pro, Illustrator

Team 
Stanley Hines Jr. (Experience Designer)
Limah Taeb (Experience Designer)

Student work at VCU Brandcenter.