Assignment Create a landing page for the Xbox Jump In Campaign, reinforce key messages and elements from campaign assets and give audiences a path towards exploration that deepens their engagement with the brand. 

Agency POSSIBLE
Client Xbox
Project Xbox Jump In Campaign Landing Page

Role UX Design
Agency POSSIBLE
Client Xbox
Project Xbox Jump In Campaign Landing Page

Role UX Design

UX Wireframe

Xbox Jump In Landing

Jump In Phase 1 Wireframe

Audience Types
Primary: Gen Z new to Xbox landing direct from campaign hero assets
Secondary: HVG new to Xbox, existing customers, and organic traffic

The journey behavior of this page is to engage, excite, and entice the audience.

Engage
We acknowledge that they have already seen campaign hero assets prior and want to engage them immediately to drive exploration. 

How? Reinforce, don’t just duplicate, key elements of the campaign creative. 

Excite
Excite audiences to discover more about the brand. Make NTX Gen Z feel left out if they don’t ask for an Xbox console this holiday.

How? Create desire among Gen Z by leaning into Xbox relevancy in culture.

Entice
Drive deeper Xbox brand exploration.

How? Links to console discovery, community, and games.

© 2019 Limah Taeb. All rights reserved.

© 2019 Limah Taeb. All rights reserved.